Wednesday, May 23, 2012: 04:28:56 PM

Machinist News

Edimax keen on regional distributors

In order to promote business growth, Edimax is keen on regional distributors with sound knowledge and good after-sales services

Leading manufacturer of networking and IP surveillance products Edimax Technologies recently announced that it is adopting the Regional Distributor (RD) model to further enhance its impressive growth story in India. In order to initiate this model into practice, Edimax is inviting RDs across India for distribution of its quality products and to cater to the increased demand across various customer segments for its networking as well as newly launched IP network cameras.

 
Speaking about the company’s expansion plans, Eric Yang, country manager- India at Edimax Technologies said, “Business in India is growing by leaps and bounds, this year we broke all previous highs. We are planning to take that to next level and be amongst the top five in India, in our market segments. Appointing RDs across India will help us in addressing local demand with closer focus in each region and it will ensure we remain on top of the situation in our quest of providing innovative products and solutions. We are looking to appointment at least 25 RDs in this quarter itself.”
 
Security and surveillance
 
Elaborating on the IP security and surveillance segment, Mr Yang further said, “This year our focus is on IP cameras and we are looking to promote it in a big way. Security and surveillance market is changing and it is no longer restricted to big enterprises. Even small users are demanding IP cameras which show how important this segment is. Having RDs in different regions of India will help us to push our range of products more aggressively across verticals.”
 
Edimax has already appointed Advance Infotech as a RD to distribute its range of IP cameras in Mumbai and Maharashtra. The company is looking for similar tie-ups in other regions for RDs who possess sound knowledge of CCTV or IT distribution as well as a good after sales service set-up in terms of solutions and guiding the SI and resellers.
 
Priyanka Roy Chowdhury

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